{"id":5939,"date":"2023-05-22T09:30:50","date_gmt":"2023-05-22T09:30:50","guid":{"rendered":"https:\/\/octane.co\/o\/?p=5939"},"modified":"2023-05-22T13:18:10","modified_gmt":"2023-05-22T13:18:10","slug":"introducing-advertising-on-renowned-octane-media-properties","status":"publish","type":"post","link":"https:\/\/octane.co\/o\/introducing-advertising-on-renowned-octane-media-properties\/","title":{"rendered":"Octane Introduces Advertising on Its Renowned Octane Media\u2122 Properties, which include <em>Cycle World\u00ae<\/em> and <em>UTV Driver\u00ae<\/em>"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5939\" class=\"elementor elementor-5939\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe2451e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe2451e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b3e86a\" data-id=\"0b3e86a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2bb889b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bb889b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-979e5f6\" data-id=\"979e5f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3df27a1 elementor-widget elementor-widget-image\" data-id=\"3df27a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/octane.co\/o\/wp-content\/uploads\/2023\/05\/230503_SOC_MediaAdsPR-1.jpg\" class=\"attachment-full size-full wp-image-5941\" alt=\"\" srcset=\"http:\/\/octane.co\/o\/wp-content\/uploads\/2023\/05\/230503_SOC_MediaAdsPR-1.jpg 1200w, http:\/\/octane.co\/o\/wp-content\/uploads\/2023\/05\/230503_SOC_MediaAdsPR-1-300x300.jpg 300w, http:\/\/octane.co\/o\/wp-content\/uploads\/2023\/05\/230503_SOC_MediaAdsPR-1-1024x1024.jpg 1024w, http:\/\/octane.co\/o\/wp-content\/uploads\/2023\/05\/230503_SOC_MediaAdsPR-1-150x150.jpg 150w, http:\/\/octane.co\/o\/wp-content\/uploads\/2023\/05\/230503_SOC_MediaAdsPR-1-768x768.jpg 768w, http:\/\/octane.co\/o\/wp-content\/uploads\/2023\/05\/230503_SOC_MediaAdsPR-1-700x700.jpg 700w, http:\/\/octane.co\/o\/wp-content\/uploads\/2023\/05\/230503_SOC_MediaAdsPR-1-1160x1160.jpg 1160w, http:\/\/octane.co\/o\/wp-content\/uploads\/2023\/05\/230503_SOC_MediaAdsPR-1-50x50.jpg 50w, http:\/\/octane.co\/o\/wp-content\/uploads\/2023\/05\/230503_SOC_MediaAdsPR-1-650x650.jpg 650w, http:\/\/octane.co\/o\/wp-content\/uploads\/2023\/05\/230503_SOC_MediaAdsPR-1-1000x1000.jpg 1000w, http:\/\/octane.co\/o\/wp-content\/uploads\/2023\/05\/230503_SOC_MediaAdsPR-1-75x75.jpg 75w, http:\/\/octane.co\/o\/wp-content\/uploads\/2023\/05\/230503_SOC_MediaAdsPR-1-750x750.jpg 750w, http:\/\/octane.co\/o\/wp-content\/uploads\/2023\/05\/230503_SOC_MediaAdsPR-1-1140x1140.jpg 1140w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a04e9e3\" data-id=\"a04e9e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3fc34c elementor-widget elementor-widget-text-editor\" data-id=\"e3fc34c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Connects Brands with Millions of Engaged, High-Intent Powersports Buyers<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edee17a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"edee17a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-949703b\" data-id=\"949703b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b59342 elementor-widget elementor-widget-text-editor\" data-id=\"6b59342\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">NEW YORK, May 22, 2023 \u2014 <\/span><a href=\"http:\/\/www.octane.co\"><span style=\"font-weight: 400;\">Octan<\/span><span style=\"font-weight: 400;\">e<\/span><\/a><span style=\"font-weight: 400;\">\u00ae<\/span><span style=\"font-weight: 400;\"> (<\/span><a href=\"http:\/\/octanelending.com\/\"><span style=\"font-weight: 400;\">Octane Lending Inc.<\/span><\/a><span style=\"font-weight: 400;\">\u00ae<\/span><span style=\"font-weight: 400;\">), the fintech revolutionizing the buying experience for major recreational purchases, announced that it is connecting advertisers, including OEMs, large dealer chains, and insurers, with millions of high-intent powersports buyers through <\/span><a href=\"https:\/\/octanemedia.co\/\"><span style=\"font-weight: 400;\">Octane Media<\/span><\/a><span style=\"font-weight: 400;\">\u2122<\/span><span style=\"font-weight: 400;\">, a collection of the most influential and historic brands in motorcycling and powersports.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is the first time that advertisers can access Octane Media\u2019s highly-engaged audience since Octane <\/span><a href=\"https:\/\/octane.co\/o\/cycleworld-press\/\"><span style=\"font-weight: 400;\">acquired the editorial properties<\/span><\/a><span style=\"font-weight: 400;\"> from <\/span><a href=\"https:\/\/www.bonniercorp.com\/\"><span style=\"font-weight: 400;\">Bonnier Corp.<\/span><\/a><span style=\"font-weight: 400;\"> in 2020. Composed of seven publications &#8211; <\/span><a href=\"https:\/\/www.cycleworld.com\/\"><i><span style=\"font-weight: 400;\">Cycle World<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">\u00ae<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.utvdriver.com\/\"><i><span style=\"font-weight: 400;\">UTV Driver<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">\u00ae<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.dirtrider.com\/\"><i><span style=\"font-weight: 400;\">Dirt Rider<\/span><\/i><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.atvrider.com\/\"><i><span style=\"font-weight: 400;\">ATV Rider<\/span><\/i><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.motorcyclistonline.com\/\"><i><span style=\"font-weight: 400;\">Motorcyclist<\/span><\/i><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.motorcyclecruiser.com\/\"><i><span style=\"font-weight: 400;\">Cruiser<\/span><\/i><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.cyclevolta.com\/\"><i><span style=\"font-weight: 400;\">Cycle Volta<\/span><\/i><\/a><span style=\"font-weight: 400;\"> &#8211; Octane Media reaches millions of enthusiasts looking to make their next purchase. Among Octane Media\u2019s audience under 35, 70% own at least one motorcycle, 69% live in a household with three motorcycles, and 43% plan to purchase a motorcycle in the next two years.<\/span><\/p><p><span style=\"font-weight: 400;\">Through buyer\u2019s guides, comparison tests, and vehicle, gear, and product reviews, Octane Media helps enthusiasts make educated purchasing decisions. Additionally, by positioning the soft-pull ecommerce tool <\/span><a href=\"https:\/\/octane.co\/o\/prequal\/\"><span style=\"font-weight: 400;\">Octane Prequal<\/span><\/a><span style=\"font-weight: 400;\">\u2122 alongside editorial content, <\/span><span style=\"font-weight: 400;\">Octane Media enables consumers to understand their buying power and obtain a real credit decision from Octane\u2019s in-house lender, <\/span><a href=\"https:\/\/www.roadrunnerfinancial.com\/\"><span style=\"font-weight: 400;\">Roadrunner Financial<\/span><\/a><span style=\"font-weight: 400;\">\u00ae, Inc., as they research their next vehicle.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cWe\u2019re excited to enable advertisers to leverage <\/span><i><span style=\"font-weight: 400;\">Cycle World<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">UTV Driver<\/span><\/i><span style=\"font-weight: 400;\">, and the rest of the Octane Media properties to reach millions of powersports enthusiasts who continually invest their time and dollars in experiencing the outdoors,\u201d said Mark Davidson, Co-Founder and Chief Revenue Officer of Octane. \u201cBy bringing together best-in-class editorial with partner advertiser messaging, we\u2019re driving interest in the powersports industry and connecting people with their passions.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cOur two- and four-wheel brands\u2019 long-standing success are built on reader trust, our investment in an expert editorial team, and our commitment to producing the best reviews and features in moto media,\u201d said Mark Hoyer, Vice President and Editorial Director of Octane Media. \u201cPassion is the very engine of powersports. New riders and lifelong enthusiasts know we are working for them as we help connect our readers with the machines they love.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">Octane Media\u2019s editorial staff and contributor base includes pro-level riders, mechanics, former dealership employees, former OEM product testers, and enthusiasts who love and live the lifestyle. Their passion and commitment results in editorial content that keeps enthusiasts engaged and inspired. The US audience visiting Octane Media\u2019s review, comparison, and test pages spends an average of over 16 minutes on the site, and the open and click-through rates for Octane Media\u2019s weekly newsletters surpass industry benchmarks by 80% and 265% respectively.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To learn more about advertising packages, contact <\/span><a href=\"mailto:sales@octanemedia.co\"><span style=\"font-weight: 400;\">sales@octanemedia.co<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><b>###<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Connects Brands with Millions of Engaged, High-Intent Powersports Buyers NEW YORK, May 22, 2023 \u2014 Octane\u00ae (Octane Lending Inc.\u00ae), the fintech revolutionizing the buying experience for major recreational purchases, announced<\/p>\n<div><a href=\"https:\/\/octane.co\/o\/introducing-advertising-on-renowned-octane-media-properties\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":25,"featured_media":5940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[34],"tags":[61,51,52],"class_list":["post-5939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-61","tag-powersports","tag-recent-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Octane introduces ads to its Octane Media properties | Octane<\/title>\n<meta name=\"description\" content=\"Octane introduces advertising on its Octane Media sites. Now OEMs, powersports dealers, and others can connect with powersports buyers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/octane.co\/o\/introducing-advertising-on-renowned-octane-media-properties\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Octane Introduces Advertising on Its Renowned Octane Media\u2122 Properties, which include Cycle World\u00ae and UTV Driver\u00ae\" \/>\n<meta property=\"og:description\" content=\"Octane introduces advertising on its Octane Media sites. 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