Honda Dealerships and Customers Will Benefit From New Financing Options and Award-Winning Digital Tools
NEW YORK, July 30, 2025 — Octane® (Octane Lending, Inc.®), the fintech revolutionizing the buying experience for major recreational purchases, and American Honda (Honda) announced today that they have partnered to offer financing for non-prime customers in the United States.
Effective July 30, non-prime customers can qualify for financing on Honda’s full line of motorcycles, scooters, ATVs, and side-by-sides through Octane’s in-house lender, Roadrunner Financial®, Inc., while Honda’s dealer network can access expanded financing opportunities for their customers. This is the first time customers across the credit spectrum will have access to non-prime financing options through a Honda partner and builds on Honda’s available financing options through its own in-house lender. At the same time, Honda’s dealer network can take advantage of Octane’s suite of digital tools and increased incremental sales opportunities for free.
“Honda is an industry leader, and we’re thrilled to partner with them to build on the great financing experience they provide to customers across the country,” said Jon Vestal, Executive Vice President, General Manager of Recreational Lending at Octane. “Together, we’re making it easier for dealerships to expand their businesses, while enabling more people to access their dream vehicle.”
“Honda has always been committed to making the powersports experience attainable for more enthusiasts,” said Cory Findlay, Manager of Sales Support at American Honda. “We’re pleased that our new partnership with Octane accomplishes that objective by opening a wider range of purchase options for non-prime powersports customers. As a result, we expect to see even more people enjoying Honda’s extensive lineup of motorcycles, ATVs and side-by-sides.”
This announcement builds on Octane’s momentum and expands its growing network of over 60 OEM brands. The company has sold or entered into forward flow commitments of over $2.8 billion to-date and surpassed $6 billion in aggregate originations. Octane grew originations in 2024 by 36% year over year.
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