Octane and RideNow Partner to Launch RideNow Finance

October 29, 2024

Private Label Partnership Drives More Sales Through Fast, Easy Financing and Branded, Lifecycle Marketing

NEW YORK, October 29, 2024 — Octane® (Octane Lending, Inc.®), the fintech revolutionizing the buying experience for major recreational purchases, and RideNow, a RumbleOn company and the largest powersports retailer in North America, announced a partnership to launch branded finance in RideNow’s 56 retail stores under the RideNow Finance brand.

Effective immediately, RideNow Powersports customers can purchase over 18,000 new and pre-owned vehicles from a large selection of manufacturers using RideNow Finance. The new private label partnership allows RideNow Powersports dealerships to leverage Octane’s digital tools and fast, easy, full-spectrum financing experience under its own name. Additionally, this partnership will help drive higher quality leads by giving RideNow Powersports dealerships the ability to run their own branded financing promotions, integrate branded financing messaging into their marketing initiatives, and reach customers throughout the lifecycle of their loan.

At the same time, RideNow Finance customers will benefit from broad credit coverage and a seamless, end-to-end financing experience that make it faster and easier to get outdoors on their dream vehicle.

This partnership is the only private label branded financing for a dealership group in the nearly $30 billion powersports market, which includes motorcycles, all-terrain vehicles (ATVs), utility vehicles (UTVs), and personal watercraft, and builds on the longstanding relationship between two leaders in the space; Octane has been one of RideNow’s preferred lenders since 2017.

“Our dealerships are laser focused on providing a great buying experience for our customers,” said RumbleOn CEO Mike Kennedy. “The opportunity to ease the financing process through RideNow Finance is exactly how we will take the experience to the next level.”

“We believe that private label branded and captive financing are the future of retail financing in powersports, RV, and beyond, and we’re excited to work with a leader in powersports – and a great partner – to bring this exciting new product to market,” said Steven Fernald, President and Chief Financial Officer of Octane. “By giving dealerships innovative, digital tools and helping them harness the power of branded financing, we can help them drive more qualified applicants, and ultimately sell more units.”

RideNow Finance loans will be originated through Octane’s in-house lender, Roadrunner Financial®, Inc., and serviced by Octane’s award-winning loan servicer.

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About RideNow:

RideNow, a RumbleOn company, is the largest powersports dealership group in the United States with more than 56 powersports retailers across the country. The company typically inventories over 18,000 new and pre-owned motorcycles, ATVs, personal watercraft, and offers new vehicles from over 50 different brands.. Since 1983, the company has been leading the industry in bringing quality vehicles, expert service, and innovative ideas, like the RideNow Cash Offer, to adventurers everywhere. RideNow Powersports strives to give our customers a convenient, stress-free experience in sales, service, parts and merchandise.

About RumbleOn:

RumbleOn, Inc. (NASDAQ: RMBL), operates through two operating segments: our Powersports dealership group and Wholesale Express, LLC, an asset-light transportation services provider focused on the automotive industry. Our Powersports group is the largest powersports retail group in the United States (as measured by reported revenue, major unit sales and dealership locations), offering over 500 powersports franchises representing 50 different brands of products. Our Powersports group sells a wide selection of new and pre-owned products, including parts, apparel, accessories, finance & insurance products and services, and aftermarket products. We are the largest purchaser of pre-owned powersports vehicles in the United States and utilize RideNow’s Cash Offer to acquire vehicles directly from consumers. To learn more, please visit us online at https://www.rumbleon.com.

Press

Octane Enters the Marine Market with its Seamless, Digital Buying Experience

by Elizabeth Griswold

October 9, 2024

Brings Fast, Easy, Full-Spectrum Financing to Marine Dealers and Consumers

NEW YORK, October 9, 2024 — Octane® (Octane Lending, Inc.®), the fintech revolutionizing the buying experience for major recreational purchases, announced today that it has entered the marine market.

Effective immediately, marine, recreational, and powersports dealers selling pontoons and motorboats can offer competitive rates and flexible terms to a wide range of prime and non-prime customers through Octane’s in-house lender, Roadrunner Financial, Inc.®. Octane’s innovative digital experience allows dealers to move quickly and seamlessly through the financing process, from initial customer inquiry through deal close, saving time for dealers and consumers alike.

“We’re thrilled to bring our innovative, end-to-end financing experience to the marine market,” said Mark Davidson, Chief Growth Officer. “We look forward to supporting dealers and OEMs in this growing market while offering full-spectrum financing that fuels our customers’ lifestyles.”

This expansion follows several exciting milestones for the company; Octane recently announced its Series E funding round, closed a $500 Million Forward-Flow Deal with AB CarVal, and surpassed $5 billion in aggregate originations.

Dealerships interested in Octane’s seamless, digital financing experience can learn more at https://octane.co/o/dealer/signup/.

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Press

Octane Completes $300 Million Asset-Backed Securitization to Drive Continued Growth

by Elizabeth Griswold

March 5, 2024

AAA-Rating Follows Period of Strong Business Performance and Momentum

NEW YORK, March 5, 2024 — Octane® (Octane Lending, Inc.®), the fintech revolutionizing the buying experience for major recreational purchases, announced that it has closed a $300 million securitization (“OCTL 2024-1“) collateralized by its fixed-rate installment powersports loans issued through its in-house lender, Roadrunner Financial®, Inc.

OCTL 2024-1 issued six classes of fixed-rate notes: Class A-1, Class A-2, Class B, Class C, Class D, and Class E, which Standard & Poor’s (S&P)* and Kroll Bond Rating Agency (KBRA)** rated as A-1+/K1+, AAA/AAA, AA/AA+, A/A+, BBB/BBB+, and BB/BB+ respectively, in a private offering pursuant to Rule 144A under the Securities Act of 1933, as amended. The senior class of notes in Octane’s three asset-backed securitizations of 2023, OCTL 2023-1, OCTL 2023-2, and OCTL 2023-3, were also rated AAA by both S&P*** and KBRA**** upon issuance.

Truist Securities acted as lead book-running manager and structuring agent, with J.P. Morgan Securities, ATLAS SP Partners, and Mizuho Americas serving as joint bookrunners. Octane saw a high level of demand for its notes. Additionally, Octane expanded its investor base by attracting new investors through this issuance, while maintaining the support of existing institutional investors

“We’re excited we could take advantage of the favorable ABS market and close a successful transaction with the support of an ever-growing mix of esteemed partners,” said Steven Fernald, Chief Financial Officer at Octane. “Our strong capital markets execution remains a key differentiator for Octane as we continue to grow our business in the months and years ahead.”

This is Octane’s tenth ABS transaction since launching the program in December 2019. The company has completed more than $3.3 billion of asset-backed securitizations to date. Last month, Octane announced the sale of $280M in whole loans to Yieldstreet, a leading private market investing platform. Octane’s capital markets strategy also includes committed warehouse facilities.

This transaction comes on the heels of several exciting milestones. Octane surpassed $4B in aggregate originations last week and, in January, the company announced a strategic agreement with Kawasaki Motors Corp., U.S.A. The company closed 2023 GAAP net income profitable, while growing its number of applications by 96% and launching three new innovative products to help dealerships grow their businesses.

This press release does not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of such jurisdiction.

*The full analysis for S&P’s ratings, including any updates, which you should review and understand, is available on spglobal.com and can be accessed here.

**KBRA’s ratings are subject to all of the terms and conditions set forth in the related report and KBRA’s website, which you should review and understand, and can be accessed here.

***The full analysis for S&P’s ratings for each of these transactions, including any updates, which you should review and understand, is available on spglobal.com and can be accessed here.

****KBRA’s ratings for each of these transactions are subject to all of the terms and conditions set forth in the related report and KBRA’s website, which you should review and understand, and can be accessed here.

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This is not an offer, solicitation of an offer, recommendation or advice to buy or sell any security, financial product or instrument. Our website is for informational purposes only. We do not guarantee the accuracy or completeness of information on or available through this website, and we are not responsible for inaccuracies or omissions in that information or for actions taken in reliance on that information. Please read any applicable disclosures before using or relying on information on or available through this website. Seek professional advice before investing in our securities.

Press

Octane Partners with Yieldstreet on Innovative Transaction to Fuel Continued Growth

by Elizabeth Griswold

February 6, 2024

$280M Transaction is Octane’s First Whole Loan Sale; Yieldstreet Creates Inaugural Private Credit Facility

NEW YORK, February 6, 2024 — Octane® (Octane Lending, Inc.®), the fintech revolutionizing the buying experience for major recreational purchases, and Yieldstreet, a leading private market investing platform, today announced the completion of an agreement to sell $280 million of fixed-rate installment powersports whole loans issued through Octane’s in-house lender, Roadrunner Financial®, Inc to Yieldstreet in two separate transactions. The first sale, which included a newly-originated portfolio of $140 million in loans, closed in December 2023. The second sale, which includes committed financing already in place, is expected to close no later than April 2024. Yieldstreet partnered with a world class financial institution on their inaugural private credit facility to help power the transaction.

“Yieldstreet is the preeminent private market platform led by a team of seasoned world-class investment professionals,” said Ravi Chaganty, Senior Vice President, Capital Markets at Octane. “They were tremendous to partner with on this transaction and we look forward to growing our burgeoning relationship with them in the future.”

“We are thrilled to partner with Octane on this milestone transaction – their first major private whole loan sale,” said Ted Yarbrough, Yieldstreet Chief Investment Officer. “Opportunities like this further validate our strategy of working closely with high-quality originators to source attractive loan assets that meet our strict investment criteria. We look forward to pursuing similar collaborative investments with Octane in the future and bringing these offerings to investors on Yieldstreet.”

“This transaction further enhances our capital markets strategy by diversifying our committed funding sources in order to support our continued total addressable market expansion in the powersports market and beyond,” said Steve Fernald, Chief Financial Officer at Octane.

Octane’s capital markets strategy includes committed warehouse facilities and more than $3 billion of asset-backed securitizations to date. All of Octane’s 2023 ABS issuances earned AAA-ratings* on the senior class of notes.

*The full analysis for S&P’s ratings for Octane’s Asset Backed Securitizations, including any updates, which you should review and understand, is available on spglobal.com and can be accessed here. KBRA’s ratings are subject to all of the terms and conditions set forth in the related report and KBRA’s website, which you should review and understand, and can be accessed here, including recent upgrades and affirmations.

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Press

Octane and Kawasaki Announce Strategic Agreement

by Elizabeth Griswold

January 23, 2024

Kawasaki Dealers to Benefit from Octane’s Fast, Easy Experience and Full-Spectrum Financing

NEW YORK, January 23, 2024 — Octane® (Octane Lending, Inc.®), the fintech revolutionizing the buying experience for major recreational purchases, and Kawasaki Motors Corp., U.S.A., (Kawasaki) announced a new agreement to provide promotional financing for prime customers in the United States.

Effective February 1, 2024, prime and non-prime consumers can qualify for financing for Kawasaki’s full line of motorcycles, ATVs, side x sides, and JET SKI® watercraft through Octane’s in-house lender Roadrunner Financial, Inc.®. At the same time, Kawasaki’s network of over 1,000 independent dealers in the United States will benefit from Octane’s fast and easy digital financing experience as well as competitive terms and flexible rates for its customers.

“We’re thrilled to strengthen our longstanding relationship with Kawasaki and become its first full-spectrum credit partner,” said Mark Davidson, Co-Founder and Chief Revenue Officer at Octane. “By bringing our fast, easy financing experience to even more Kawasaki consumers, we’re delivering on our commitment to connect people with their passions and make buying better.”

“Octane has proven to be a great fit for Kawasaki and our customers,” said Kawasaki Senior Director of US Sales, Anthony Kestler. “With full spectrum lending, Kawasaki dealers now have multiple options for financing customers on all Kawasaki powersports products, accessories and apparel. We are confident that with the combined strengths of Kawasaki’s industry leading products and Octane’s consumer retail finance expertise, our dealers will experience retail success.”

Through its in-house lender Roadrunner Financial, Inc.®, Octane has partnered with Kawasaki to offer financing solutions for credit-worthy customers just outside of the traditional “prime” range since January 2021.

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Press

Octane Announces the Transition of Ray Duggins to Advisory Role, Appoints Mark Molnar as Chief Risk Officer

by Elizabeth Griswold

January 11, 2024

Octane Continues Its Track Record of Exceptional Risk Expertise and Leadership

NEW YORK, January 11, 2024 — Octane® (Octane Lending, Inc.®), the fintech revolutionizing the buying experience for major recreational purchases, announced that it has appointed Mark Molnar as Chief Risk Officer. Molnar succeeds Ray Duggins, who has decided to transition to the role of Company Advisor after an illustrious forty-five-year career, the last seven of which he spent leading the Risk function at Octane.

Duggins joined Octane in 2016, initially as an advisor, then as the company’s first Risk hire. Since then, he leveraged his expertise and extensive network to build a successful Risk function and world-class Risk team. Under Duggins’ leadership, Octane launched its in-house lender, Roadrunner Financial®, its in-house servicing arm, Roadrunner Account Services, and its innovative, proprietary risk model. His commitment to exceptional underwriting delivered strong credit performance while responsibly expanding credit access; during Duggins’ tenure, Octane earned AAA-ratings* on the senior class of notes of its asset-backed securitizations. Prior to Octane, Duggins served as the Chief Risk Officer for the Consumer Bank at Standard Chartered Bank and the Chief Risk Officer, Consumer, at GE Capital, and held numerous risk leadership positions in the UK, the Middle East, and Asia at American Express.

“I’ve thoroughly enjoyed my time at Octane, especially building a successful business from the ground up and helping to attract the early financing that allowed us to grow,” said Duggins. “However, I’m most proud of nurturing and promoting the next generation of Risk leaders, particularly the deep bench of Risk talent that I’m leaving in Mark’s capable hands. I look forward to seeing their future achievements.”

“Thanks to Ray’s tireless efforts, Octane benefits from cutting-edge risk models, strong credit performance, and a team of exceedingly smart and talented Risk professionals. I’m grateful for Ray’s leadership and friendship, and am happy that he will continue to support Octane as an advisor,” said Jason Guss, CEO and Co-Founder of Octane. “At the same time, I’m excited to welcome Mark Molnar to Octane to further our commitment to Risk excellence. Mark’s wealth of experience and considerable success navigating various economic credit cycles make him the perfect Risk leader to help us position Octane for continued growth and success.”

Molnar brings over thirty years of credit experience at both established banks and fintech companies. He has led international Risk, Credit, Servicing, Operations, and Compliance teams and also has extensive experience in Enterprise and Operational Risk. He oversaw Corporate Risk Controls & Global Operations teams for five years at PayPal and held Chief Risk Officer roles during his sixteen-year tenure at Citi. Earlier in his career, Molnar served as SVP of Credit Policy & Decision Management at BankOne and VP of Credit Risk Management at Chase.

“Octane not only has a strong portfolio, extensive dealer relationships, and great people, its technology and numerous other differentiators position the company for considerable growth in powersports, adjacent markets and beyond,” said Molnar. “I’m looking forward to building on the strong foundation laid by Jason, Ray, and the rest of the Octane team while continuing to find innovative ways to deliver an even faster, easier experience for our customers and dealer partners.”

As Chief Risk Officer, Molnar will oversee all facets of Risk at Octane, including Credit Risk, Enterprise Risk, Compliance, Collections Strategy, and Operating Efficiencies. He will be responsible for continuing the favorable momentum of Octane’s portfolio and strengthening the company’s risk program as it expands into adjacent markets.

*The full analysis for S&P’s ratings, including any updates, which you should review and understand, is available on spglobal.com and can be accessed here. KBRA’s ratings are subject to all of the terms and conditions set forth in the related report and KBRA’s website, which you should review and understand, and can be accessed here, including recent upgrades and affirmations.

Press

Octane Takes Prequal Flex to the Next Level with Custom, Downloadable Marketing Kits

by Elizabeth Griswold

November 30, 2023

Powerful New Feature Embeds Prequalification Tool in Ready-to-Use Creative Assets that Dealers Can Leverage Anywhere They Market to Consumers

NEW YORK, November 30, 2023 — Octane® (Octane Lending, Inc.®), the fintech revolutionizing the buying experience for major recreational purchases, announced a groundbreaking new enhancement to its digital soft pull tool, Prequal Flex™, with the launch of personalized marketing kits that powersports dealers can use to drive consumer applications.

By embedding a prequalification tool within ready-to-use marketing assets, the new, downloadable kits give powersports and outdoor power equipment (OPE) dealers a fast, easy way to market their products and help consumers to understand their buying power while they research vehicles. Each Prequal Flex kit is tailored to the specific dealership and includes stunning creative assets that are formatted for key marketing channels, such as digital and social media advertisements as well as print materials like hang tags, stickers, and in-dealership and at-event signage. All assets in the kit include a personalized QR code tied to that specific dealership that consumers can scan to fill out a short, fast financing application and receive an instant credit decision from Octane’s in-house lender, Roadrunner Financial®, Inc.

“Prequal Flex has made it easier to market our dealership. We use it in paid ads, on social media, and on our inventory detail pages,” said Ben Hoffman, Sales Manager at Offroad Motorsports & Cycle Sales in Jonestown, Pennsylvania. “Prequal gives my buyers an instant decision without hurting their credit, so it’s always the first thing I ask buyers to do when they reach out.”

“Powersports dealers are always looking for ways to maximize the impact of their marketing efforts and reach more qualified customers,” said Mike Dushane, Chief Product Officer at Octane. “Our innovative, custom marketing kits make it even easier for dealers to leverage the power of Prequal Flex, which gives customers a fast, simple way to prequalify for financing, streamlining the buying process and getting them onto their dream vehicles faster. 65% of prequalified buyers say they bought within one week of an Octane prequalification.”

Octane rolled out Prequal Flex to all powersports dealers in May 2023. Prequal Flex is an extension of Octane’s award-winning suite of soft-pull ecommerce tools, Octane Prequal™, which is used by over 700 dealers nationwide. Dealers using Octane Prequal saw qualified applications increase by 2x and funded loans increase by 8x. Additionally, Prequal Flex helps dealers expand their reach by attracting customers outside of their local market. For example Offroad Motorsports & Cycle Sales saw applications within a 50 and 100 mile radius increase by 134%, applications within a 150 to 200 mile radius increase by 96%, and applications within a 200 to 300 mile radius increase by 133%. The dealership saw total applications increase by 58% since they began using the Octane Prequal suite of tools.

Enrolled powersports dealers can find their Prequal Flex marketing kit as well as their dedicated Prequal Flex link on the homepage of their Octane Dealer Portal. Prequal Flex leads appear in the dealer portal alongside applications from other channels, providing a fast, easy financing experience for dealers and consumers.

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Press

Octane Completes $380 Million Asset-Backed Securitization

by Elizabeth Griswold

October 5, 2023

Third Issuance and AAA-Rating of 2023

NEW YORK, October 5, 2023 — Octane® (Octane Lending, Inc.®), the fintech revolutionizing the buying experience for major recreational purchases, announced that it has closed a $380 million securitization (“OCTL 2023-3“) collateralized by its fixed-rate installment powersports and recreational vehicle loans issued through its in-house lender, Roadrunner Financial®, Inc. This transaction is Octane’s ninth since launching the program in December 2019 and third of 2023. The company has completed more than $3 billion of asset-backed securitizations to date.

OCTL 2023-3 issued six classes of fixed-rate notes: Class A-1, Class A-2, Class B, Class C, Class D, and Class E, which Standard & Poor’s (S&P)* and Kroll Bond Rating Agency (KBRA)** rated as A-1+/K1+, AAA/AAA, AA/AA+, A/A+, BBB/BBB, and BB-/BB+ respectively, in a private offering pursuant to Rule 144A under the Securities Act of 1933, as amended.

J.P. Morgan Securities acted as lead manager and structuring agent, with Truist Securities, ATLAS SP Partners, and Mizuho Americas serving as joint bookrunners. Despite a record amount of primary new issuance volume in the ABS market during the month of September, Octane saw strong demand for its paper, which allowed the banking syndicate to price at or inside of guidance. Additionally, Octane continued to diversify its investor base while also maintaining the support of existing institutional investors.

“As we build on Octane’s strong capital markets program, a competitive advantage, we’re grateful for the support of our esteemed institutional investor partners,” said Steven Fernald, Chief Financial Officer at Octane. “This successful transaction will help fuel our continued growth as we connect people with their passions and make buying better.”

The senior class of notes in Octane’s first two asset-backed securitizations of 2023, OCTL 2023-1 and OCTL 2023-2, were also rated AAA by both S&P* and KBRA**. In July of 2023, S&P raised its ratings on eight classes of notes and affirmed its ratings on three classes of notes across three issuances.* In May of 2023, KBRA upgraded 14 classes of notes and affirmed seven classes across multiple issuances.**

*The full analysis for S&P’s ratings, including any updates, which you should review and understand, is available on spglobal.com and can be accessed here for OCTL 2023-3, here for OCTL 2023-2, here for OCTL 2023-1, and here for the recent upgrades and affirmations.

**KBRA’s ratings are subject to all of the terms and conditions set forth in the related report and KBRA’s website, which you should review and understand, and can be accessed here for OCTL 2023-3, here for OCTL 2023-2, here for OCTL 2023-1, and here for the recent upgrades and affirmations.

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This is not an offer, solicitation of an offer, recommendation or advice to buy or sell any security, financial product or instrument. Our website is for informational purposes only. We do not guarantee the accuracy or completeness of information on or available through this website, and we are not responsible for inaccuracies or omissions in that information or for actions taken in reliance on that information. Please read any applicable disclosures before using or relying on information on or available through this website. Seek professional advice before investing in our securities.

Press

Octane Completes $400 Million Asset-Backed Securitization, Upsize from Initial $300 Million Target Issuance

by Elizabeth Griswold

June 1, 2023

Second AAA-Rating of 2023 Follows Period of Innovation and Continued Momentum

NEW YORK, June 1, 2023 — Octane® (Octane Lending, Inc.®), the fintech revolutionizing the buying experience for major recreational purchases, announced that it has closed a $400 million securitization (“OCTL 2023-2“) collateralized by its fixed-rate installment powersports loans issued through its in-house lender, Roadrunner Financial®, Inc.

OCTL 2023-2 issued six classes of fixed-rate notes: Class A-1, Class A-2, Class B, Class C, Class D, and Class E, which Standard & Poor’s (S&P)* and Kroll Bond Rating Agency (KBRA)** rated as A-1+/K1+, AAA/AAA, AA+/AA+, A/A, BBB/BBB, and BB/BB respectively, in a private offering pursuant to Rule 144A under the Securities Act of 1933, as amended. The senior class of notes in Octane’s first asset-backed securitization of 2023, OCTL 2023-1, was also rated AAA by both S&P* and KBRA**.

Due to significant investor demand, Octane was able to secure an upsize of $400 million for the transaction from an initial target issuance of $300 million. The company continued to diversify its investor base by attracting several new investors through this issuance, while also maintaining the support of existing institutional investors. ATLAS SP Partners acted as lead manager and structuring agent, with J.P. Morgan and Truist Securities serving as joint bookrunners. This marks Octane’s eighth transaction to date.

“Our capital markets strategy continues to be a differentiator for Octane and our successful securitization program is a testament to the underlying strength of our business,” said Steven Fernald, Chief Financial Officer at Octane. “We’re grateful to our institutional investor partners for their support as we connect people with their passions and make buying better.”

“Octane’s end-to-end buying experience has fundamentally changed the way individuals can make lifestyle purchases, and we’re thrilled to have supported the company on its revolutionary securitization program,” said Thomas Pai, Head of Auto / Equipment Origination at ATLAS SP Partners. “We look forward to continuing to work with the team at Octane as it continues to innovate to capitalize on strong investor and consumer demand.”

This transaction follows a period of innovation for Octane. The company recently launched its newest digital soft pull tool, Prequal Flex, introduced advertising on its renowned Octane Media™ properties, which include Cycle World® and UTV Driver®, and rolled out a unique business-to-business (B2B) loyalty program, Octane Preferred, to its over 4,000 powersports dealer partners nationwide.

Octane has completed over $2.6 billion of asset-backed securitizations since launching the program in December 2019.

*The full analysis for S&P’s ratings, including any updates, which you should review and understand, is available on spglobal.com and can be accessed here for OCTL 2023-1 and here for OCTL 2023-2.

This is not an offer, solicitation of an offer, recommendation or advice to buy or sell any security, financial product or instrument.

Our website is for informational purposes only. We do not guarantee the accuracy or completeness of information on or available through this website, and we are not responsible for inaccuracies or omissions in that information or for actions taken in reliance on that information. Please read any applicable disclosures before using or relying on information on or available through this website. Seek professional advice before investing in our securities.

Press

Octane Introduces Advertising on Its Renowned Octane Media™ Properties, which include Cycle World® and UTV Driver®

by Elizabeth Griswold

May 22, 2023

Connects Brands with Millions of Engaged, High-Intent Powersports Buyers

NEW YORK, May 22, 2023 — Octane® (Octane Lending Inc.®), the fintech revolutionizing the buying experience for major recreational purchases, announced that it is connecting advertisers, including OEMs, large dealer chains, and insurers, with millions of high-intent powersports buyers through Octane Media™, a collection of the most influential and historic brands in motorcycling and powersports.

This is the first time that advertisers can access Octane Media’s highly-engaged audience since Octane acquired the editorial properties from Bonnier Corp. in 2020. Composed of seven publications – Cycle World®, UTV Driver®, Dirt Rider, ATV Rider, Motorcyclist, Cruiser, and Cycle Volta – Octane Media reaches millions of enthusiasts looking to make their next purchase. Among Octane Media’s audience under 35, 70% own at least one motorcycle, 69% live in a household with three motorcycles, and 43% plan to purchase a motorcycle in the next two years.

Through buyer’s guides, comparison tests, and vehicle, gear, and product reviews, Octane Media helps enthusiasts make educated purchasing decisions. Additionally, by positioning the soft-pull ecommerce tool Octane Prequal™ alongside editorial content, Octane Media enables consumers to understand their buying power and obtain a real credit decision from Octane’s in-house lender, Roadrunner Financial®, Inc., as they research their next vehicle.

“We’re excited to enable advertisers to leverage Cycle World, UTV Driver, and the rest of the Octane Media properties to reach millions of powersports enthusiasts who continually invest their time and dollars in experiencing the outdoors,” said Mark Davidson, Co-Founder and Chief Revenue Officer of Octane. “By bringing together best-in-class editorial with partner advertiser messaging, we’re driving interest in the powersports industry and connecting people with their passions.”

“Our two- and four-wheel brands’ long-standing success are built on reader trust, our investment in an expert editorial team, and our commitment to producing the best reviews and features in moto media,” said Mark Hoyer, Vice President and Editorial Director of Octane Media. “Passion is the very engine of powersports. New riders and lifelong enthusiasts know we are working for them as we help connect our readers with the machines they love.”

Octane Media’s editorial staff and contributor base includes pro-level riders, mechanics, former dealership employees, former OEM product testers, and enthusiasts who love and live the lifestyle. Their passion and commitment results in editorial content that keeps enthusiasts engaged and inspired. The US audience visiting Octane Media’s review, comparison, and test pages spends an average of over 16 minutes on the site, and the open and click-through rates for Octane Media’s weekly newsletters surpass industry benchmarks by 80% and 265% respectively.

To learn more about advertising packages, contact sales@octanemedia.co.

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Octane and RideNow Partner to Launch RideNow Finance

Octane Enters the Marine Market with its Seamless, Digital Buying Experience

Octane Completes $300 Million Asset-Backed Securitization to Drive Continued Growth

Octane Partners with Yieldstreet on Innovative Transaction to Fuel Continued Growth

Octane and Kawasaki Announce Strategic Agreement

Octane Announces the Transition of Ray Duggins to Advisory Role, Appoints Mark Molnar as Chief Risk Officer

Octane Takes Prequal Flex to the Next Level with Custom, Downloadable Marketing Kits

Octane Completes $380 Million Asset-Backed Securitization

Octane Completes $400 Million Asset-Backed Securitization, Upsize from Initial $300 Million Target Issuance

Octane Introduces Advertising on Its Renowned Octane Media™ Properties, which include Cycle World® and UTV Driver®

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